Privacy Policy — How 77xs Protects Your Data

1. Introduction

77xs ("we", "us", "the Platform") is the operator of the online casino and sports betting platform available at 77xs.pro. We are committed to handling your personal information with care, transparency, and respect. This Privacy Policy explains in plain terms what data we collect when you use 77xs, why we collect it, how it is processed, and the choices you have.

This policy applies to all players who have registered an account, are in the process of registering, or are browsing the 77xs platform without an account. It covers data collected through the website, any mobile browser version of the platform, and any direct communications between you and our support team.

We keep this policy updated as our platform evolves. When material changes are made, we will update the date at the top of this page. Continued use of the platform after an update constitutes your acceptance of the revised policy.

2. Data We Collect

We collect personal data through different points of contact. The categories of data we may hold about you include:

We do not intentionally collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, health information, or biometric data. If any such information is shared with us incidentally — for example, within a support message — it will not be stored beyond what is strictly necessary to resolve your query.

3. How We Use Your Data

Personal data collected by 77xs is used for the following purposes:

• Account management: Creating, maintaining, and operating your player account, including identity verification and security checks.
• Transaction processing: Processing PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, bank transfer, cards and mobile wallets.
• Platform operation: Delivering the Game Lobby, Sports Betting, Live Casino, VIP Programme, and Promotions features that make up the 77xs platform.
• Customer support: Responding to queries, resolving disputes, and handling account-related requests submitted to our support team.
• Security and fraud prevention: Detecting and preventing suspicious activity, unauthorised access, money laundering, and bonus abuse.
• Platform improvement: Analysing usage patterns to improve site performance, game selection, and user experience for Pakistani players.
• Marketing communications: Sending bonus offers, promotions, PSL and cricket betting updates, and other relevant communications — only where you have opted in to receive them.
• Responsible gaming: Monitoring activity to support responsible gaming tools and to enforce self-exclusion or limit requests made by players.

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

• Contract performance: Processing is necessary to provide the services you have registered for, including account management, deposits, withdrawals, and access to games.
• Legitimate interests: We process certain technical and usage data to keep the platform secure, prevent fraud, and improve our services — provided these interests do not override your rights.
• Legal obligation: Some processing is required to comply with internal platform policies on identity verification, anti-fraud measures, and responsible gaming enforcement.
• Consent: Where we send marketing communications or use non-essential cookies, we do so only on the basis of your explicit consent, which you can withdraw at any time.

5. Sharing Your Data

77xs does not sell, rent, or trade your personal data to third parties for their own marketing or commercial purposes. We may share your data with the following categories of recipients, strictly for the purposes described in this policy:

• Payment processors: JazzCash, Easypaisa, Raast, bank partners, card networks, and other payment service providers — to process your deposits and withdrawals in PKR.
• Identity verification services: Third-party providers that assist us with verifying your identity and documents during account registration or withdrawal requests.
• Technology partners: Game providers, platform infrastructure providers, and security monitoring services that help us operate the 77xs platform.
• Customer support tools: Support ticket and live chat software providers used to manage player queries.
• Internal compliance: Data may be reviewed internally by our risk and compliance teams where suspicious activity or a potential breach of our Terms and Conditions is identified.

All third-party partners with whom we share data are required to handle it securely and only for the specific purposes for which it was shared. We do not permit partners to use your data for their own marketing or unrelated purposes.

6. Payment & Transaction Data

All financial transactions on 77xs are conducted in Pakistani Rupees (PKR). When you make a deposit using JazzCash, Easypaisa, Raast, a bank transfer, or a debit or credit card, the transaction is processed by our payment partners. Full payment credentials — such as card numbers or mobile wallet PINs — are never stored on 77xs servers.

We retain transaction records — including deposit amounts, withdrawal amounts, dates, and payment method references — as part of your account history. This data is used for:

• Processing withdrawal requests to the correct payment method.
• Resolving disputes related to deposits or withdrawals.
• Internal audit and fraud prevention.
• Applying bonus terms that are linked to deposit activity.

If you raise a chargeback or payment dispute with your bank or mobile wallet provider, we may be required to share relevant transaction data with that provider to resolve the case.

7. Cookies & Tracking

77xs uses cookies and similar tracking technologies to make the platform function correctly and to understand how players interact with it. The types of cookies we use are:

• Essential cookies: Required for the platform to work — including keeping you logged in, maintaining your session, and remembering your responsible gaming settings. These cannot be disabled without affecting platform functionality.
• Functional cookies: Remember your preferences such as language settings, game favourites, and notification choices.
• Analytics cookies: Help us understand which parts of the platform are most used, how long players spend on different sections, and where improvements can be made. This data is aggregated and does not identify you personally.
• Marketing cookies: Used only with your consent to show relevant promotions and betting offers — such as PSL match odds or casino bonus updates — based on your activity on the platform.

You can manage or disable non-essential cookies through your browser settings. Most browsers allow you to block cookies or delete existing ones. Note that disabling essential cookies may prevent certain features of the platform from working correctly.

8. Data Retention

We keep your personal data for as long as your account is active and for a reasonable period afterwards to handle any follow-up queries, disputes, or compliance requirements. The general retention periods we apply are:

• Account data: Retained for the duration of your account and for up to 5 years after account closure, to allow for dispute resolution and audit purposes.
• Transaction records: Retained for up to 7 years following the transaction date.
• Support communications: Retained for up to 3 years from the date of the last interaction.
• Technical and usage logs: Typically retained for up to 12 months, after which they are aggregated or deleted.
• Marketing consent records: Retained for as long as the consent is active, plus a short period after withdrawal to demonstrate compliance.

When data is no longer needed for any of the above purposes, it is securely deleted or anonymised so that it can no longer be linked to you personally.

9. Security Measures

Protecting your personal data is a priority at 77xs. We apply the following technical and organisational security measures:

• All data transmitted between your browser and the 77xs platform is encrypted using TLS (Transport Layer Security).
• Stored personal and financial data is protected using encryption at rest on secured servers.
• Access to player data is restricted to authorised staff on a need-to-know basis, with access logging and controls in place.
• Our platform and infrastructure are monitored for unusual activity, potential intrusions, and security vulnerabilities on an ongoing basis.
• Account login is protected by password requirements. Two-factor authentication options may be made available to players as an additional layer of security.

While we apply strong security measures, no online platform can guarantee absolute security. You also play an important role in keeping your account safe — please refer to the Account Responsibilities section in our Terms and Conditions for guidance on protecting your login credentials.

10. Your Rights Over Your Data

As a player on the 77xs platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at [email protected] with your registered username and a clear description of your request.

Right to Access: You can request a copy of the personal data we hold about you at any time.

Right to Correct: If any information we hold is inaccurate or incomplete, you can ask us to correct it. For basic details such as your email or mobile number, you can update these directly in your account settings.

Right to Erasure: You can request that we delete your personal data. We will action this request where no legal or contractual obligation requires us to retain it. Note that some data — such as transaction records — must be retained for the periods described in Section 8.

Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances, for example while a correction request is being reviewed.

Right to Data Portability: You can request a copy of the data you have provided to us in a structured, commonly used format.

Right to Object: You can object to processing carried out on the basis of our legitimate interests. We will stop unless we have compelling grounds that override your rights.

Right to Withdraw Consent: Where processing is based on your consent — such as marketing communications — you can withdraw that consent at any time through your account settings or by contacting support. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

We aim to respond to all data rights requests within 30 days. Complex requests may take longer, in which case we will keep you informed of the expected timeline.

11. Minors

The 77xs platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. If we become aware that a minor has registered an account or provided personal data, we will immediately close the account and delete the associated data.

If you are a parent or guardian and believe a minor has accessed or registered on the 77xs platform, please contact us immediately at [email protected] so we can take prompt action.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices, platform features, or applicable requirements. When we make material changes, the updated policy will be published on this page with a revised date. We may also notify registered players of significant changes by email or via an in-platform notification.

Continued use of the 77xs platform after a policy update is published constitutes your acceptance of the updated Privacy Policy. If you do not agree with any changes, you should stop using the platform and contact us to close your account.

13. Contact Us

If you have questions, concerns, or requests relating to this Privacy Policy or the way your personal data is handled, please get in touch with the 77xs team:

For urgent matters — such as a suspected data breach affecting your account or a request to immediately self-exclude — please mark your message as urgent so it receives priority attention from our support team.